Donald Trump’s wife Melania Trump launched her own cryptocurrency token, $MELANIA
Melania Trump has recently launched her own cryptocurrency token, named $MELANIA, just before her husband, Donald Trump, takes office as the 47th President of the United States. This launch occurred on January 20, 2025, coinciding with significant market activity surrounding both tokens.
Immediate Market Impact: The $MELANIA token quickly gained traction, achieving a market capitalization of approximately $5 billion shortly after its release. Reports indicate that it reached as high as $6.14 billion within two hours of launching on the Solana blockchain.
Effect on $TRUMP Coin: The introduction of $MELANIA had a dramatic effect on the $TRUMP token, which saw its value plummet by nearly 40%, dropping from around $74 to about $38 before recovering slightly. This fluctuation was attributed to investors shifting their focus to Melania’s new coin.
Trading Volume and Price: At its peak, $MELANIA was trading at over $12, with a reported trading volume of around $3.2 billion shortly after launch. By contrast, the $TRUMP coin experienced significant volatility, with its market cap fluctuating from approximately $14 billion down to about $7.6 billion after the launch of Melania’s token.
Promotional Activities
Melania Trump announced the launch through social media, stating, “The Official Melania Meme is live! You can buy $MELANIA now” on X (formerly Twitter). This announcement was strategically timed just before a rally for Donald Trump, amplifying visibility and engagement in the crypto community.
Both cryptocurrencies are categorized as meme coins and are part of a broader trend where digital currencies leverage public figures and cultural phenomena to attract attention. The market for such tokens is often characterized by high volatility and speculative trading behavior.
The launch of these tokens has sparked discussions about their ethical implications and regulatory considerations, especially given Donald Trump’s previous skepticism towards cryptocurrencies. However, he has recently positioned himself as a proponent of digital currencies during his campaign for the 2024 election.
Melania Trump’s entry into the cryptocurrency market with $MELANIA has not only created significant buzz but also directly influenced the performance of her husband’s $TRUMP coin, showcasing the interconnected nature of these digital assets.
